Near Future Laboratory Imagines HarderNear Future Laboratory Imagines HarderWhat?

Imagination Precedes Inspiration Precedes Innovation

Imagination is your evolutionary advantage.

It's what unlocks your unrealized potential.

Imagination leads to unexpected opportunities.

DESIGN IMAGINE POSSIBLE

Client Roster

STRATEGY INSIGHT INSPIRATION

Some Favorite Projects From Possible Futures — Or Adjacent Now's

TBD Catalog

The Design Fiction product catalog from a normal, ordinary, everyday possible product future.

DESIGN FICTIONVISUAL DESIGNFUTURES ARTIFACT3D DESIGNAIWORKSHOPFORESIGHTVISUAL PRODUCTIONPRODUCT DESIGNSTRATEGY

Car & Driverless

Imagine a world where things drive themselves. A Design Fiction project to create a 72 page full-color magazine from a possible autonomous vehicle future.

DESIGN FICTIONWORKSHOPSEMINARFUTURES ARTIFACTMAGAZINEVISUAL DESIGN3D DESIGNWORKSHOPFORESIGHTVISUAL PRODUCTIONVISUAL DESIGN3D DESIGNAIWORKSHOPFORESIGHTVISUAL PRODUCTIONPRODUCT DESIGNSTRATEGYPRINT DESIGNFACILITATIONSTRATEGY

IKEA Catalog

What might domestic home life look like in some possible near future if our evidence of this was in the form of the iconic IKEA product catalog?

WORKSHOPDESIGN FICTIONSTRATEGYLEARNING & DEVELOPMENTVISUAL DESIGNGRAPHIC DESIGNPRINT PRODUCTION

An Annual Report..From The Future

Every every business leader should make their Annual Report from four years in their future..every year.

DESIGN FICTIONSTRATEGYFUTURES DESIGNFORESIGHT3D DESIGNVISUAL DESIGN

Workshops, Summits, Events

Imagine Harder Summit

Affleck House, Bloomfield Hills, Michigan, September 21-22nd, 2023.

SUMMITWORKSHOPFACILITATIONLEARNING & DEVELOPMENTEVENT

Design Fiction Workshop

Operationalizing Design Fiction for that Tier One Interaction Design Team 🍎

WORKSHOPFACILITATIONLEARNING & DEVELOPMENTEVENT

Books, Work Kits & Artifacts From Possible Near Futures

Androids Dream of Electric Sheep

The mass-market self-help paperback Oprah's pick from an adjacent timeline in which the Sony Aibo is a massive success and the Sony Walkman is barely a passing fad

DESIGN FICTIONAIWRITINGFUTURES ARTIFACTBOOKGRAPHIC DESIGNVISUAL DESIGNPRINT PRODUCTION

It's Time To Imagine Harder

The Manual of Design Fiction answered "How?" - this book answers the "Why?" Why is Design Fiction particularly releavant today as an approach to clarifying strategic decision making and augmenting research implications?

BOOKPRINT DESIGNGRAPHIC DESIGNVISUAL DESIGNESSAY

The Work Kit of Design Fiction

The Near Future Laboratory's work kit of design fiction, now in its 4th spectacularly artificially intelligently yet illuminated edition.

GRAPHIC DESIGNPRINT PRODUCTIONAIPRODUCT DESIGN

The Manual of Design Fiction

A cornerstone text for those interested in the intersection of design, technology, and speculative futures.

BOOKVISUAL DESIGNGRAPHIC DESIGNPRINT PRODUCTION

General Seminar
LEARNING & PROFESSIONAL DEVELOPMENT ONLINE DESIGN FICTION COLLABORATION EVENTS WORKSHOP

SuperSeminar
LEARNING & PROFESSIONAL DEVELOPMENT ONLINE EVENTS SALON

NFL Podcast

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Who Is Near Future Laboratory?

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